Sarah Buckholtz

Brand Narrative Lead |Campaigns, Content, and Product Storytelling at Scale

I define how brands communicate, shaping the messaging behind campaigns, content, and product experiences. 

That work turns complex ideas into clear, compelling narratives audiences understand, trust, and act on. 

Trusted by enterprise platforms, global organizations, and media brands with work spanning executive storytelling and high-profile partnerships, and multi-market initiatives. 

Featured Projects

Platform Editorial & Thought Leadership

Welcome — GLC 2025 —

EO is delighted to be hosting its 28th Global Leadership Conference from the stunningly beautiful and culturally rich island of Honolulu in Hawaiʻi. It is a place where deeply rooted traditions and local knowledge guide both the present and the future, creating space for people to work, create, dream, and be inspired.
In this setting, we will be reminded that none of us is alone. We are each part of a vast, interconnected whole. A living, breathing, connected community, or as it is expressed loc...

2025 Rio University

Every step of your entrepreneurial journey is a dance with possibility.

In Rio, we will turn up the volume. For four unforgettable days, the sounds of Rio and the spirit of EO will meet in loud, energetic rhythm to inspire and move us forward. This year’s theme—RHYTHM—invites you to step forward, amplify your impact, and move boldly to the music of your own unique beat.

What is your sound? What rhythms are guiding you toward your future? In Rio, we will explore these questions and shape ou...

Craft Beer Trademarks: How to Apply for One and How to Protect Yours

Four years ago, Stone Brewing filed a trademark dispute with Molson Coors. The now ninth largest brewery in the country argued that the macrobrewery’s Keystone brand violated Stone Brewing’s registered STONE® trademark when they marketed cans with only “STONE,” dropping the “KEY.” In March 2022, the San Diego federal court ruled in Stone’s favor, awarding the brewery $56 million. Interestingly enough, not one month later Stone Brewing found itself embroiled in a trademark dispute once again.

The 5 Most Profitable Bar Foods

Fried food is usually the first thing that comes to mind when you think about amazing bar food. With good reason.

Customers enjoy fried foods. Fried food is a great way to upsell in your bar or brewery because crunchy, salty, fried foods make people thirsty for something cold and bubbly to wash it down.

In that same vein, fried foods often become bestsellers on bar menus because they complement beer so well, especially hoppy styles such as hazies, West Coast IPAs, and double IPAS.

The 3 Benefits of Implementing a Successful CRM System at Your Brewery

1. Help All of Your Sales Representatives Build Amazing Relationships

A robust CRM system makes your sales reps’ lives easier. Every day your sales team has a goal to develop relationships and sell beer. Often on the road making account visits, they could have anywhere from ten to fifteen conversations a day.

Your sales reps simply won’t be able to recall every discussion from memory. A CRM provides a place where they can record all of their interactions.

How to Create a Prix Fixe Menu

Here are a few of the top reasons why a prix fixe menu benefits your business.

A prix fixe option might be available every day at some restaurants or just for a set amount of time. Either way, because you use a set menu price, running with a prix fixe means that you know the exact food cost per diner.

Which in turn helps you keep your food cost under control. With just a set menu, you can order only the ingredients you need for each dish instead of a wide range that may not be used everyday.

A Guide to a Standard Liquor Pour

There is nothing better than a full bar. As a bar owner, witnessing patrons sipping cocktails and engaging in conversation is a sign of repeat business and a profitable day. According to a National Restaurant Association study, the typical bartender can make thirty-six drinks in an hour (Ward III). To get the most out of your liquor bottles and maximize your margins on a busy night, it's critical that your bartenders are well-versed in standard liquor pours.

Should Your Brewery Serve Branded or Non-Branded Glassware?

You’ve probably heard the saying, “You only get one shot to make a good impression.” In your taproom, the glassware you serve your beer in is essentially how you make your first impression. And last year we poured a lot of beer in the United States.

Craft Brewing Business reported that small and independent brewers produced 24.8 million barrels of beer in total last year, an increase of eight percent, bringing the market share of craft beer overall (by volume) to 13.1 percent.

6 Reasons to Stop Using Google Sheets to Manage Your Brewery

As a brewer, when it comes to your day-to-day operations, reliability is key. Knowing that you’re fully prepared to brew your brand’s best-selling pilsner or making sure that your hops supplier received a timely invoice is crucial to healthy brewery operations.

Just as you pride yourself on using the best ingredients for your beer, why shouldn’t the same care go into a reliable brewery management system that works with your brewery as it grows?

Should You Start a Food Delivery Service?

While researching food industry trends for 2022, they forecasted that the pandemic would drive a revolution in digital and delivery services by changing how people purchased and received food like curbside pickup, online ordering, and delivery. Now, it’s a sentiment shared across the industry. Boston Consulting Group reported in the article “The $100 Billion Digital Lifeline for Restaurants” that “Delivery’s market share jumped from 7% in 2019 to about 20% in 2020.

The Top 5 Restaurant Wait-in-Line Apps to Try Right Now

When people have a good time in your restaurant, they’re more likely to leave a better review, which in turn can actually help you boost your bottom line.

For instance, Qless reports that a restaurant's income is anticipated to increase by five to nine percent with a one-star boost on Yelp.

According to that report, five percent of customers say they are unlikely to return after a bad experience that can be attributed to poor customer service, subpar cuisine, or excessively long queues at rest
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Websites, UX, & Platform Copy

Enterprise Campaigns & Brand Platforms

Scriptwriting

Strategic Brand Leadership


I help leadership teams to define category narratives, sharpen brand voice, and move their brands into their next phase of growth through launches, lifecycle systems, and enterprise campaigns.

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