The EO Blog • December 20 2024

Empathy Redefines the Elevator Pitch: Mohammed Fawaz’s Entrepreneurial Networking Secret

Move beyond the pitch, build the bridge: Sri Lanka’s first Global Student Entrepreneur Awards (GSEA) finalist shares how empathy can transform your networking approach.

The EO Blog • October 30 2024

The 4 Biases Holding You Back from Embracing Change The EO Blog

How does change make you feel? For many, the prospect of change feels daunting, like standing at the edge of dark water. But for Daphne Leger, change is not just a challenge but also an opportunity for growth and innovation.

Ollie • January 5 2023

Craft Beer Trademarks: How to Apply for One and How to Protect Yours

Four years ago, Stone Brewing filed a trademark dispute with Molson Coors. The now ninth largest brewery in the country argued that the macrobrewery’s Keystone brand violated Stone Brewing’s registered STONE® trademark when they marketed cans with only “STONE,” dropping the “KEY.” In March 2022, the San Diego federal court ruled in Stone’s favor, awarding the brewery $56 million. Interestingly enough, not one month later Stone Brewing found itself embroiled in a trademark dispute once again.

Ollie • December 23 2022

Non-Alcoholic Beer Marketing Tips from Southern Grist

Understanding not just the range of consumer audiences but also the variety of reasons why a consumer would pick a non-alcoholic choice over a conventional beer is crucial when planning your brewery’s entry into the non-alcoholic market.

According to Antoon, one of the first ways Southern Grist introduced its non-alcoholic brand to the market was through smaller NA groups.

Ollie • December 19 2022

Sustainable Brewing Tips From Allagash and New Belgium

Three Ways New Belgium Makes Its Brewery More Sustainable at the National Level

New Belgium has supported sustainable incentives and regulations for the brewing industry for more than three decades, advocating for other breweries to produce beer in a more environmentally friendly manner.

In a significant effort to reduce its greenhouse gas emissions, New Belgium has brewed the country’s first carbon-neutral beer, implemented solar panels, produced power from process effluent.

Ollie • December 2 2022

Two Breweries Share How to Find the Right Brewery Location

Behind the scenes, brewing is a manufacturing business that requires certain specifications. Similarly, in the front of house with a taproom space, you need to find a place that can accommodate things like a kitchen, if need be, consumer restrooms, and more.

Untappd for Business • November 18 2022

The 5 Most Profitable Bar Foods

Fried food is usually the first thing that comes to mind when you think about amazing bar food. With good reason.

Customers enjoy fried foods. Fried food is a great way to upsell in your bar or brewery because crunchy, salty, fried foods make people thirsty for something cold and bubbly to wash it down.

In that same vein, fried foods often become bestsellers on bar menus because they complement beer so well, especially hoppy styles such as hazies, West Coast IPAs, and double IPAS.

Ollie • November 18 2022

Tips for Brewing Non-Alcoholic Beer From an Award-Winning Brewer

If your brewery is interested in the non-alcoholic market but not sure whether to invest, Welch recommends spending a lot of time initially studying various beers on the market, noting what customers appreciate or dislike.

Then, visit a brewery that produces an alcoholic beer, and if possible, compare the non-alcoholic and alcoholic versions to discover how the beverage changes.

Ollie • November 10 2022

The 3 Benefits of Implementing a Successful CRM System at Your Brewery

1. Help All of Your Sales Representatives Build Amazing Relationships

A robust CRM system makes your sales reps’ lives easier. Every day your sales team has a goal to develop relationships and sell beer. Often on the road making account visits, they could have anywhere from ten to fifteen conversations a day.

Your sales reps simply won’t be able to recall every discussion from memory. A CRM provides a place where they can record all of their interactions.

Untappd for Business • November 10 2022

How to Create a Prix Fixe Menu

Here are a few of the top reasons why a prix fixe menu benefits your business.

A prix fixe option might be available every day at some restaurants or just for a set amount of time. Either way, because you use a set menu price, running with a prix fixe means that you know the exact food cost per diner.

Which in turn helps you keep your food cost under control. With just a set menu, you can order only the ingredients you need for each dish instead of a wide range that may not be used everyday.

Untappd for Business • November 7 2022

A Guide to a Standard Liquor Pour

There is nothing better than a full bar. As a bar owner, witnessing patrons sipping cocktails and engaging in conversation is a sign of repeat business and a profitable day. According to a National Restaurant Association study, the typical bartender can make thirty-six drinks in an hour (Ward III). To get the most out of your liquor bottles and maximize your margins on a busy night, it's critical that your bartenders are well-versed in standard liquor pours.

Ollie • November 4 2022

Should Your Brewery Serve Branded or Non-Branded Glassware?

You’ve probably heard the saying, “You only get one shot to make a good impression.” In your taproom, the glassware you serve your beer in is essentially how you make your first impression. And last year we poured a lot of beer in the United States.

Craft Brewing Business reported that small and independent brewers produced 24.8 million barrels of beer in total last year, an increase of eight percent, bringing the market share of craft beer overall (by volume) to 13.1 percent.

Ollie • October 27 2022

6 Reasons to Stop Using Google Sheets to Manage Your Brewery

As a brewer, when it comes to your day-to-day operations, reliability is key. Knowing that you’re fully prepared to brew your brand’s best-selling pilsner or making sure that your hops supplier received a timely invoice is crucial to healthy brewery operations.

Just as you pride yourself on using the best ingredients for your beer, why shouldn’t the same care go into a reliable brewery management system that works with your brewery as it grows?

Untappd for Business • October 27 2022

Should You Start a Food Delivery Service?

While researching food industry trends for 2022, they forecasted that the pandemic would drive a revolution in digital and delivery services by changing how people purchased and received food like curbside pickup, online ordering, and delivery. Now, it’s a sentiment shared across the industry. Boston Consulting Group reported in the article “The $100 Billion Digital Lifeline for Restaurants” that “Delivery’s market share jumped from 7% in 2019 to about 20% in 2020.

Ollie • October 20 2022

Why Joining Your Local Brewers Guild Can Build Profit For Your Business

When like-minded (and thirsty) brewers get together to discuss beer, recipes, and procedures, a special camaraderie develops. Beyond just being a member, a brewery in a local brewers guild has access to a hive mind of sorts.

One that can help give you advice on meeting your daily production goals or even be the difference when you need to get your canning machine back up and running.

Untappd for Business • October 19 2022

The Top 5 Restaurant Wait-in-Line Apps to Try Right Now

When people have a good time in your restaurant, they’re more likely to leave a better review, which in turn can actually help you boost your bottom line.

For instance, Qless reports that a restaurant's income is anticipated to increase by five to nine percent with a one-star boost on Yelp.

According to that report, five percent of customers say they are unlikely to return after a bad experience that can be attributed to poor customer service, subpar cuisine, or excessively long queues at rest

Untappd for Business • October 14 2022

How to Plate Food Like a Chef: Food Presentation Techniques

As reported by The Guardian, experimental psychologist Charles Spence asserts that, "when the plating is artistic, people tend to enjoy the food more than if the same ingredients were just dumped on the plate." In reality, plating science is far more intricate than that. Start by considering the ingredients, preparation technique, and flavors you can create when preparing the ideal dish.

Untappd for Business • October 5 2022

4 Halloween Events for Your Bar or Brewery

Once you have fully decorated your bar/brewery with fake spider webs, skeletons, and headstones, you’re ready to welcome guests to your graveyard smash!

Let guests settle in with a couple of cocktails and treats before kicking off the ghoulish games for the evening. This is a great way to kick off the party and get guests out of their chairs and interacting with the other partygoers.

Untappd for Business • October 3 2022

How Much Do Bartenders Make?

Here is a staggering fact: Over 726,936 bartenders currently work in the United States, according to demographic information from Zippia. And that number is only going to get higher. According to the U.S. Bureau of Labor and Statistics, the employment of bartenders is projected to grow eighteen percent from 2021 to 2031, with about 105,300 openings for bartenders projected each year, on average, over the next decade.

Untappd for Business • September 22 2022

A Restaurateur’s Guide To Menu Design

On average, diners only look at a menu for 109 seconds, according to a Gallup poll cited in a Canva article on menu design hacks. Let that sink in. That’s about as long as it takes to pump a full tank of gas. Since time is of the essence, it’s important that you thoughtfully consider the layout, standard menu size, dish titles, etc. After all, your menu is your biggest and most important sales pitch.

Untappd for Business • September 15 2022

A Brewer’s Guide to Water Chemistry

Since water is the largest component of brewing beer, it’s important to understand the chemistry behind it. And what you can do, as a brewer, to make sure it’s the best grade possible. According to Precision Fermentation's report called “Water Chemistry for Brewers,” “by understanding the way water chemistry impacts the sensory quality of finished beer, and by analyzing fermentation and other data, brewers can control sensory aspects of their brews like never before.”

Untappd for Business • September 12 2022

6 Ways to Maintain a Clean and Sanitized Brewery

A brewery cannot exist without occasionally spilling beer on the floor. While these spills themselves are not dangerous, they can have long-term issues without the proper floor sealants.

For example, if you have a spill on an unsealed floor, like concrete, you’ll never be able to remove the spilled liquid. This moisture produces the ideal conditions for the growth of bacteria and mold.

So, since breweries, by nature, are wet environments, solid sealants like epoxy can help lock out moisture.

Untappd for Business • September 1 2022

The Complete Guide to Noble Hops

We recently put together a guide for all of the hops grown in America and another for those found in the Southern Hemisphere.

But while hops in the United States, Australia, New Zealand, and South Africa are fairly new, we can’t forget about noble hops, classic European varieties that have been cultivated for hundreds of years.

Untappd for Business • August 10 2022

Understanding the Difference Between Service Charges and Tips

Service industry employees like bartenders, wait staff, food runners, and bussers are the backbone of the service industry and your business. Your servers work hard every day to bring customers’ food and drinks to the right table (not to mention ensuring special birthday dinners go off without a hitch). And your bartenders work tirelessly to keep the drinks flowing for your patrons.