Writing Portfolio

Sarah Buckholtz

Brand & Content Strategy Leader | Senior Copywriter

I lead brand narrative, voice, and content strategy that brings clarity to complex ideas and drives growth.

Feautred Work

Selected work across editorial, campaigns, and brand storytelling.

The Work: Stories, Scripts & Strategy

For over a decade, I’ve written at the intersection of culture, leadership, and business.

My work spans editorial, UX, campaigns, and scripted content for global organizations and iconic American brands.

Below is a selection of that work.

My Lastest Editorial Work

Entrepreneurs' Organization (EO) •

Welcome — GLC 2025 —

EO is delighted to be hosting its 28th Global Leadership Conference from the stunningly beautiful and culturally rich island of Honolulu in Hawaiʻi. It is a place where deeply rooted traditions and local knowledge guide both the present and the future, creating space for people to work, create, dream, and be inspired.
In this setting, we will be reminded that none of us is alone. We are each part of a vast, interconnected whole. A living, breathing, connected community, or as it is expressed loc...
Entrepreneurs' Organization (EO) •

2025 Rio University

Every step of your entrepreneurial journey is a dance with possibility.

In Rio, we will turn up the volume. For four unforgettable days, the sounds of Rio and the spirit of EO will meet in loud, energetic rhythm to inspire and move us forward. This year’s theme—RHYTHM—invites you to step forward, amplify your impact, and move boldly to the music of your own unique beat.

What is your sound? What rhythms are guiding you toward your future? In Rio, we will explore these questions and shape ou...
Untappd for Business •

The 5 Most Profitable Bar Foods

Fried food is usually the first thing that comes to mind when you think about amazing bar food. With good reason.

Customers enjoy fried foods. Fried food is a great way to upsell in your bar or brewery because crunchy, salty, fried foods make people thirsty for something cold and bubbly to wash it down.

In that same vein, fried foods often become bestsellers on bar menus because they complement beer so well, especially hoppy styles such as hazies, West Coast IPAs, and double IPAS.
Untappd for Business •

How to Create a Prix Fixe Menu

Here are a few of the top reasons why a prix fixe menu benefits your business.

A prix fixe option might be available every day at some restaurants or just for a set amount of time. Either way, because you use a set menu price, running with a prix fixe means that you know the exact food cost per diner.

Which in turn helps you keep your food cost under control. With just a set menu, you can order only the ingredients you need for each dish instead of a wide range that may not be used everyday.
Untappd for Business •

A Guide to a Standard Liquor Pour

There is nothing better than a full bar. As a bar owner, witnessing patrons sipping cocktails and engaging in conversation is a sign of repeat business and a profitable day. According to a National Restaurant Association study, the typical bartender can make thirty-six drinks in an hour (Ward III). To get the most out of your liquor bottles and maximize your margins on a busy night, it's critical that your bartenders are well-versed in standard liquor pours.
Untappd for Business •

Should You Start a Food Delivery Service?

While researching food industry trends for 2022, they forecasted that the pandemic would drive a revolution in digital and delivery services by changing how people purchased and received food like curbside pickup, online ordering, and delivery. Now, it’s a sentiment shared across the industry. Boston Consulting Group reported in the article “The $100 Billion Digital Lifeline for Restaurants” that “Delivery’s market share jumped from 7% in 2019 to about 20% in 2020.
Untappd for Business •

The Top 5 Restaurant Wait-in-Line Apps to Try Right Now

When people have a good time in your restaurant, they’re more likely to leave a better review, which in turn can actually help you boost your bottom line.

For instance, Qless reports that a restaurant's income is anticipated to increase by five to nine percent with a one-star boost on Yelp.

According to that report, five percent of customers say they are unlikely to return after a bad experience that can be attributed to poor customer service, subpar cuisine, or excessively long queues at rest
Untappd for Business •

6 Ways to Maintain a Clean and Sanitized Brewery

A brewery cannot exist without occasionally spilling beer on the floor. While these spills themselves are not dangerous, they can have long-term issues without the proper floor sealants.

For example, if you have a spill on an unsealed floor, like concrete, you’ll never be able to remove the spilled liquid. This moisture produces the ideal conditions for the growth of bacteria and mold.

So, since breweries, by nature, are wet environments, solid sealants like epoxy can help lock out moisture.
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Websites & UX Copy

2025 Rio University

Rio de Janeiro, Brazil

2025 Global Leadership Conference

Honolulu, Hawaii, USA

2024 Global Leadership Conference

Singapore

Two Lanes Blog

By Mike Wolfe

Two Lanes Guesthouse

Loft Style Airbnb in Downtown Columbia, Tennessee

Campaigns & Content

Scriptwriting

Let’s Work Together

Strategic storytelling starts here.

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